Where Marketing Operations
Meets Revenue Impact
I build the GTM systems, processes, and data infrastructure that turn marketing into a revenue engine.
Available for Director and VP Marketing Operations roles · Fractional engagements
Outcomes from engagements
I work with B2B companies at Series B through post-IPO who need their marketing operations to drive revenue, not just support it. That means full-time Director and VP Marketing Operations roles and fractional engagements where the work gets done, not just advised on.
Full Marketing Operations Support
Marketing Strategy
Align marketing investment to revenue outcomes, not activity metrics. I connect GTM planning to pipeline targets.
Data Foundation
The infrastructure everything else runs on. Clean, trusted, governed data that the whole organization can act on.
Marketing Enablement
The right capabilities for the right teams, built for business outcomes not tech specs. Your stack should serve your GTM motion.
Insights and Reporting
Visibility that drives decisions, not dashboards nobody reads. Self-serve reporting tied to what leadership actually needs.
Campaign Operations
Programs that scale without scaling the team. Repeatable, measurable, automatable from brief to results.
Lifecycle Management
Lead to revenue with no gaps, no leaks, no dropped handoffs. End-to-end ownership from first touch to closed won.
Budget Management
Every dollar accountable. Planning, tracking, and optimization built into the operating rhythm from day one.
Process Excellence
The discipline that makes everything else work consistently. Before automation, before AI, get the process right.
What Leaders Say
We needed someone to stand up this program from scratch and drive it globally. Steve jumped right in and partnered across several functions to make it a reality.
Steve drove the development and enablement for our campaign ops process when AI and automation were barely on the radar. True innovation.
Whenever Steve joined an enablement call, I knew we were going to walk away with new insights we could apply immediately to drive better outcomes with our customers.
The first conversation is free.
If your GTM infrastructure is holding revenue back, that is exactly where I start. No decks, no proposals. Just a direct conversation about what is broken and what it would take to fix it.