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Steps To Unlock With AI
AI can be a huge game changer. However, how the game changes, could be very good or very bad. Commanding AI and driving massive tangible impact requires a thoughtful approach combined with the right enablement.
Augmenting humans the right way with AI can unlock a team to deliver outsized outcomes
AI Fluency FTW!
Moving employees from conducting smarter searches to unlocking huge potential requires enablement on several fronts:
  • Culture: the org culture needs to set the tone and encourage thoughtful AI engagement to share learning to elevate everyone.
  • Safe and compliant: guardrails need to be setup to safely enable AI engagement. Safely for the organization and the individual.
  • Access: to the right tools & services to explore and build solutions that get people excited.
  • Enablement: learning for AI fundamentals that inspire the art of the possible.
Pilot & Scale
An enabled team will deliver more effective thinking, strategies, analysis and execution. Operationalizing AI requires applying tried and tested planning combined with new thinking.
  • Define the problem: precisely define the problem before applying AI or any tech. Vague problems lead to more issues, not solutions.
  • Define success: clearly define success metrics (revenue gain, cost reduction, or both). Establish baselines and measure impact before and after to quantify gains.
  • Execute and iterate, fast: implement rapidly, measure results, and iterate for quick learning.
  • Scale: once the solution has proven that it delivers on, the original intent, solves a real problem, delivers measurable improvements; predictably, scale it out.
Unleashing Breakthrough Transformation

Embrace a paradigm shift: the true power of AI isn't just optimizing existing processes, but redefining what's possible. The next frontier demands a radical rethink, moving beyond today's workflows, to envision the ultimate desired outcomes. By working backward from these transformational goals, we unlock innovative AI solutions that truly reshape how we operate, rather than merely enhancing the past.
Want to transform your Go-To-Market engine? I've been exploring some game-changing ideas, and I'm excited to walk you through a few powerful examples that I believe exemplify the art of the possible with AI.
FROM
Current State
TO
Desired Future
How We Get There
Strategic Initiatives
Planning In Spreadsheets
Annual/QTR marketing planning often happens in spreadsheets, mapping out the different programs and expected outcomes. Very manual, time consuming and isolated.
Planning With An AI Strategist
Marketer sets goal, budget and other guardrails. Then has a conversation with an AI agent trained to develop marketing plans. The outcome is the annual/QTR marketing plan.
Trustworthy Data
The AI agent will need access to trusted, historical data to understand what programs delivered what outcomes for what audiences. The agent will also need to have clear understanding of the target ICP and buyers.
Launch Campaigns Hoping They Will Work
Based on historical data, target market data and experience, marketers develop and launch campaigns knowing it's not perfect and will take several months to test and iterate.
Launch Tested Campaigns
Use large sets of synthetic data to test campaign messaging and creative concepts against your target buyers, to launch with high confidence.
Develop A Persona Panel
Develop a deep panel of your target personas with synthetic data (augmented wherever possible with real customer data), along with an agent that is trained to take the campaign inputs and test them with the panel, and produce actionable insights.
Manual Program Setup & Execution
Every time marketing wants to put a program into market, it requires several manual interventions across a diverse set of tools.
Automated Setup & Quality Control
Once a marketer has defined their marketing plan and programs, and it's approved, AI should orchestrate the program setup and quality control.
Orchestrated Ops Agents
Develop an Ops agent conductor, sets of specialized agents to setup the program(s) as required to execute the necessary testing and quality control with supporting documentation, with humans in the loop.
Reports & Dashboards That Drive No Action
Because we can track everything, we do. Then put that data into reports and dashboards that collect digital dust, as most stakeholders do not know what to do with the information.
Actionable Insights That Drive Impact
Augments reports with analysis agents that actually tease out the insights and recommendations for optimization. Goes one step further and enable agents to actually take action on the insight.
Trusted Data Plus Analysis Agents
Insights that generate real impact can only be made from quality data. Data on the health of the GTM system needs to be of high quality (both structured and unstructured data). Agents also need additional context to provide helpful insights combined with relevant recommendations.
Let's Connect!
Ready to transform your operations into a competitive superpower? Let's connect!
Email
steveb@growthbydesign.cv
Call or TXT
425-633-7013